zobie's blog I create software, I like music, and I'm mildly(?) OCD.

4May/08

High Morale Makes Creativity Cheap

Lesson Five: High Morale Makes Creativity Cheap

The Quarterly: It sounds like you spend a fair amount of time thinking about the morale of your teams.

Brad Bird: In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. [what’s true for a movie is true for a startup!] If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.

http://gigaom.com/2008/04/17/pixars-brad-bird-on-fostering-innovation/

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